Persona 1


Bom Nguyen
Art College student


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“Iʼve no idea who lives close by me. I need to get to know some people and enjoy my student life!”

Typical Schedule
Bom wakes up at 9 a.m. He has breakfast and prepares for
school. After school, he “hangs out” or works on his homework.

Profile
Age: 23
Location: Nob Hill
Occupation: Art student in Motion pictures Television
School hours: 12 p.m. to 6 p.m.
Platform: MacBook Pro 15ʼʼ
Browser: Safari, Mozilla
Technical Experience: Intermediate to advanced, gains exposure to new technology from classes
Mobile: Blackberry
Hobbies: Watching movies, dining, live music, city events and social networking

User Goals or Needs
Bom would come to the site…
• To see who lives around him and make new friends.
• To be informed about upcoming events and join.
• To find people or other students who can help him with his projects.


Persona 2


Julie Guerra
Admissions Representative at Academy of Art University

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“Iʼve just moved in SF with my lovely dog. Is anyone interested in dogs meet ups? ”

Profile
Age: 25
Location: Nob Hill
Occupation: Admissions Representative at Academy of Art
Work hours: 9 a.m. to 5 p.m.
Platform: MacBook Pro 15ʼʼ
Browser: Safari, Mozilla
Technical Experience: Intermediate
Mobile: iPhone
Hobbies: Watching movies, dining, walking with her dog
Typical Schedule
Julie wakes up at 7 a.m. She has breakfast, takes her dog out and prepares for work. After work, she takes her dog out and
then she has dinner or goes out with friends.

User Goals or Needs
Julie would come to the site…
• To make new friends.
• To be informed about places where she can dine out cheap.
• To find people with other pets and arrange to have dogs meet ups.


Persona 3


Francesco Signorile
Accountant, Dj/Promoter

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“I am djing in a new lounge-bar in Northbeach. People please support!”

Profile
Age: 34
Location: Northbeach
Marital status: Single
Occupation: Accountant, DJ/Promoter
Work hours: 9 p.m. to 5 p.m and once a week 10pm to 2am.
Platform: Apple - iMac, Mac OS X
Browser: Safari, Mozilla
Technical Experience: Intermediate
Mobile: iPhone
Hobbies: Dining, djing, promoting, social networking

Typical Schedule
Francesco wakes up at 7 a.m and prepares for work. After work, he has dinner and goes out for drinks and socializes.
Every Thursday he plays music at a local lounge-bar.

User Goals or Needs
Francesco would come to the site…
• To find out upcoming events and join them.
• To create his weekly event and promote it .
• To socialize and increase his network.



Persona 4


Eric Luben
High school student

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“I want to find some cool kids around to skateboard with”

Profile
Age: 16
Location: SoMa
Occupation: High school student
School hours: 8 p.m. to 2 p.m.
Platform: HP desktop 17ʼʼ, Windows XP
Browser: Mozilla, Internet Explorer
Technical Experience: Beginner to Intermediate
Mobile: Blackberry
Hobbies: Skateboarding

Typical Schedule
Eric wakes up at 7 a.m. and prepares for school. He finishes school at 2 p.m and then skateboards. Later, he has dinner and does his
homework. Before he retires to bed, he spends some time online.

User Goals or Needs
Eric would come to the site…
• To see if there are any fellow classmates who live in the same neighborhood.
• To find places where he can skateboard with other kids.
• To create a group of skateboarders who belong to the neighborhood.



Persona 5


Amber Zoomer
Business Manager

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“Iʼd like to know what the local businesses have to offer. I may get any good deals.”

Profile
Age: 46
Location: Marina
Marital status: Divorced
Occupation: Business Manager
Work hours: 9 p.m. to 5 p.m.
Platform: Acer Intel Pentium Windows Vista, iPad
Browser: Safari, Mozilla
Technical Experience: Intermediate
Mobile: iPhone
Hobbies: Relaxing, exercising, Yoga, dining out

Typical Schedule
Amber wakes up at 7a.m., has breakfast and heads to work. After work she usually meets with friends for dinner or she
exercises doing Yoga or other relaxing activities.

User Goals or Needs
Amber would come to the site…
• To meet neighbors that may share similar business fields and interests.
• To get to know people who live around and gain social interaction with them.
• To find places to dine or any local businesses with good deals.